Sponsor Pitch

When to Use This Skill

Use this skill when you need to:

• Pitch sponsors for your podcast, newsletter, YouTube channel, or event
• Create a sponsorship deck with audience data and package pricing
• Design tiered sponsorship packages with clear deliverables
• Write outreach emails to potential sponsors

DO NOT use this skill for affiliate marketing proposals, influencer campaign briefs (use influencer-campaign-brief), or advertising media buys. This is for pitching sponsorship of your owned media.

Core Principle

SPONSORS BUY ACCESS TO YOUR AUDIENCE — LEAD WITH WHO YOUR AUDIENCE IS AND WHY THEY BUY, NOT HOW GREAT YOUR CONTENT IS.

Phase 1: Inputs

Required Inputs

GATE: Do not proceed without audience size and demographics.

Phase 2: Deck Structure

Sponsorship Deck Outline

## [Property Name] — Sponsorship Opportunities

### 1. About [Property Name]
[2-3 sentences: what it is, why it exists, what makes it unique]

### 2. Audience Snapshot
| Metric | Value |
|--------|-------|
| [Subscribers / Downloads / Attendees] | [Number] |
| Growth rate | [X% month-over-month] |
| [Open rate / Listen-through / View rate] | [X%] |
| Primary demographic | [Description] |
| Average income | [$X range] |
| Top industries | [List] |

### 3. Why Sponsors Choose Us
- [Audience quality signal — purchasing power, decision-maker status]
- [Engagement proof — click rates, response rates, testimonials]
- [Past sponsor results — if available]

### 4. Sponsorship Packages
[See tiered packages below]

### 5. Past Sponsors (if applicable)
[Logos or names of previous sponsors for credibility]

### 6. Next Steps
[How to get started — reply, book a call, fill out a form]

Tiered Packages

### Package Options

**Tier 1: [Name] — $[Price]**
- [Deliverable 1 — e.g., 60-second mid-roll ad read]
- [Deliverable 2 — e.g., newsletter mention with link]
- [Deliverable 3 — e.g., social media shoutout]
- Duration: [Per episode / Per month / Per event]

**Tier 2: [Name] — $[Price]**
- Everything in Tier 1, plus:
- [Additional deliverable]
- [Additional deliverable]

**Tier 3: [Name] — $[Price]**
- Everything in Tier 2, plus:
- [Premium placement or exclusivity]
- [Custom content integration]

Phase 3: Pricing and Outreach

Pricing Guidelines

Outreach Email Template

Subject: Sponsorship opportunity — [Property Name] ([Audience Size] [subscribers/listeners])

Hi [Name],

I run [Property Name], a [type] for [audience description]. We reach [number]
[subscribers/listeners/attendees] who are [key demographic detail — purchasing power,
decision-maker status, or specific interest].

[1 sentence of social proof — growth rate, engagement metric, or notable past sponsor]

I think [Sponsor's Product] would be a great fit for our audience because [specific
reason tied to audience-product match].

I have a few sponsorship options ranging from $[low] to $[high]. Happy to send our
full media kit or jump on a quick call.

[Your name]
[Property Name]

Phase 4: Polish

• Proofread all audience data for accuracy
• Ensure pricing is competitive for the audience size and niche
• Include a one-page PDF version of the deck for easy sharing
• Add links to sample content so sponsors can evaluate quality

Example: Business Podcast (5,000 Downloads/Episode)

Pricing: $25 CPM = $125 per mid-roll read. Package at 4 episodes/month = $500/month.

Tier 1 — Spotlight ($500/month): 1 mid-roll read per episode (4x/month) + show notes link. Tier 2 — Partner ($900/month): Tier 1 + pre-roll mention + newsletter feature (1x/month). Tier 3 — Presenting Sponsor ($1,500/month): Tier 2 + branded segment + social posts + exclusivity in category.

Anti-Patterns

• Leading with your content, not your audience — sponsors care about reaching buyers, not your episode count
• One-size-fits-all pricing — always offer 2-3 tiers so sponsors can choose their investment level
• No engagement data — download counts without listen-through rates or open rates without click rates look weak
• Pricing too low — underpricing signals low quality. Research comparable properties before setting rates.
• No clear next step — every pitch must end with a specific action (book a call, reply to discuss)

Recovery

• Small audience (<1,000): Position as a niche, high-engagement audience. Emphasize quality over quantity — click rates, conversion data, audience demographics.
• No past sponsors: Offer a discounted trial sponsorship (1-2 episodes or issues) to build case studies.
• No engagement data available: Start tracking immediately. Provide estimates based on platform averages and commit to sharing real data after a test period.
• Sponsor wants custom integration: Be flexible but price custom work higher. Add a "Custom Package" tier with "Contact us for pricing."