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skill Marketing

Social Media Calendar

social-media-calendar

Creates platform-specific social media calendars with daily themes, content types, and optimal posting times. Use when planning your social content for the week or month ahead.

Add this skill
  1. This skill, packaged and ready to upload. social-media-calendar.zip
  2. In claude.ai or Claude desktop: Customize → Skills (+) → Create skill → Upload a skill, select the zip and toggle it on. Greyed out? Enable code execution under Settings → Capabilities.
  3. It’s live in your chats — no code, no setup. Want every Marketing skill at once? Add the whole plugin from the Marketing page (Customize → Personal plugins → Create plugin → Upload plugin).

When to Use This Skill

Use this skill when you need to:

  • Build a weekly or monthly social media content calendar
  • Plan specific posts with themes, formats, and posting times
  • Create a repeatable posting framework that prevents blank-page syndrome
  • Organize content across multiple platforms

DO NOT use this skill for social media strategy (use social-media-strategy skill) or writing individual posts. This is for calendar planning and scheduling.

Core Principle

A CONTENT CALENDAR ELIMINATES DAILY DECISION FATIGUE — WHEN EVERY DAY HAS A THEME AND FORMAT, YOU NEVER SIT DOWN WONDERING WHAT TO POST.

Phase 1: Brief

Required Inputs

Input What to Ask Default
Platforms "Which platforms are you posting on?" No default — must be provided
Posting frequency "How many posts per week per platform?" 3-5 per platform
Content pillars "What are your 3-4 content themes?" Will define if not provided
Calendar period "Planning for 1 week, 2 weeks, or 1 month?" 2 weeks
Key dates "Any launches, holidays, or events to plan around?" None
Content resources "Can you create video, or text/image only?" Text and image

GATE: Confirm brief before building calendar.

Phase 2: Outline

Calendar Framework

## Weekly Theme Structure

| Day | Theme | Content Type | Platform Focus |
|-----|-------|-------------|---------------|
| Monday | [Theme] | [Format] | [Platform] |
| Tuesday | [Theme] | [Format] | [Platform] |
| Wednesday | [Theme] | [Format] | [Platform] |
| Thursday | [Theme] | [Format] | [Platform] |
| Friday | [Theme] | [Format] | [Platform] |
| Weekend | [Theme or rest] | [Format] | [Optional] |

GATE: Approve weekly framework before filling in specific content.

Phase 3: Write

Daily Theme Suggestions

## Daily Theme Options (pick one per day)

| Theme | What to Post | Works Best On |
|-------|-------------|---------------|
| **Motivation Monday** | Inspiring quote, personal win, week's goal | Instagram, LinkedIn |
| **Tip Tuesday** | Actionable advice or quick how-to | All platforms |
| **Behind the Scenes** | Process, workspace, day-in-the-life | Instagram, TikTok |
| **Case Study / Win** | Client result, before/after, testimonial | LinkedIn, Instagram |
| **FAQ Friday** | Answer a common audience question | All platforms |
| **Resource Share** | Tool, template, or free resource | Twitter/X, LinkedIn |
| **Personal Story** | Lesson learned, mistake made, turning point | LinkedIn, Instagram |
| **Hot Take** | Industry opinion or contrarian view | Twitter/X, LinkedIn |
| **Community Spotlight** | Feature a customer, follower, or peer | Instagram, Facebook |
| **Promotional** | Product/service/offer CTA | All platforms |

Full Calendar Template

## Week of [Date]

### Monday — [Theme]
**Platform:** [Platform]
**Format:** [Text / Image / Carousel / Video / Story]
**Topic:** [Specific post topic]
**Post time:** [Time + timezone]
**CTA:** [What you want readers to do]
**Notes:** [Any visual references, hashtags, or links to include]

### Tuesday — [Theme]
**Platform:** [Platform]
**Format:** [Format]
**Topic:** [Specific post topic]
**Post time:** [Time]
**CTA:** [Action]
**Notes:** [Details]

...

Multi-Platform Calendar

If posting on multiple platforms, show a combined view:

## Week of [Date] — All Platforms

| Day | Platform 1 | Platform 2 | Platform 3 |
|-----|-----------|-----------|-----------|
| Mon | [Topic + format] | — | [Topic + format] |
| Tue | — | [Topic + format] | — |
| Wed | [Topic + format] | [Topic + format] | — |
| Thu | — | — | [Topic + format] |
| Fri | [Topic + format] | [Topic + format] | [Topic + format] |

Content Batch Planning

## Batch Creation Guide

**Session 1 (1-2 hours):** Write all text posts for the week
**Session 2 (1 hour):** Create or source all images/graphics
**Session 3 (30 min):** Schedule everything using [scheduling tool]
**Session 4 (daily, 15 min):** Engage with comments and DMs

**Recommended scheduling tools:** Buffer, Later, Hootsuite, native schedulers

Posting Time Recommendations

## Optimal Posting Times

| Platform | Best Days | Best Times |
|----------|-----------|------------|
| LinkedIn | Tue-Thu | 7-9 AM, 12 PM |
| Instagram | Tue-Fri | 8-9 AM, 12-1 PM, 7-9 PM |
| Twitter/X | Mon-Fri | 8-10 AM, 12-1 PM, 5-6 PM |
| TikTok | Tue-Thu | 7-9 AM, 12-3 PM, 7-11 PM |
| Facebook | Wed-Fri | 9-11 AM, 1-3 PM |

*Times are in the target audience's timezone. Test and adjust based on your analytics.*

Phase 4: Polish

1. Calendar Checklist

## Content Calendar Checklist

- [ ] Every day has a specific theme and format assigned
- [ ] No more than 20% of posts are promotional
- [ ] Content pillars are represented proportionally
- [ ] Key dates (launches, holidays, events) are incorporated
- [ ] Posting times are optimal for each platform
- [ ] CTA is included for each post
- [ ] Visual content needs are flagged for creation
- [ ] Calendar is batch-creatable in 2-3 hours
- [ ] Buffer/rest days are included (no posting required 7 days/week)

2. Hashtag Strategy

Provide a hashtag bank organized by category for quick reference during scheduling.

3. Repurposing Map

Show which posts can be adapted for other platforms:

## Repurposing Opportunities

| Original Post | Repurpose As | Platform |
|--------------|-------------|----------|
| LinkedIn text post | Twitter thread | Twitter/X |
| Instagram carousel | Pinterest pins | Pinterest |
| Blog post | LinkedIn article summary | LinkedIn |

Example: 2-Week Calendar for a Business Coach (LinkedIn + Instagram)

Week 1:
Mon: [LinkedIn] Tip — "3 pricing mistakes costing you revenue" (text post)
Tue: [Instagram] Behind the scenes — recording a coaching call setup (photo + caption)
Wed: [LinkedIn] Personal story — "Why I stopped offering free consultations" (text post)
Thu: [Instagram] Carousel — "5 signs you need a business coach" (7 slides)
Fri: [Both] Client win — testimonial graphic + story

Week 2:
Mon: [LinkedIn] Hot take — "You don't need a business plan" (text post)
Tue: [Instagram] Tip — Quick Reel or carousel with a pricing framework
Wed: [LinkedIn] Case study — client went from $5K to $15K months
Thu: [Instagram] Community — repost a follower's win
Fri: [Both] Promotional — coaching program CTA

Anti-Patterns

  • No themes — posting random content daily leads to inconsistency and blank-page syndrome. Themes eliminate the guesswork.
  • 100% promotional — if every post is "buy my thing," followers leave. Keep promo to 20% max.
  • Over-planning — planning 3 months ahead sounds smart but leads to stale content. Plan 1-2 weeks at a time.
  • No flexibility — leave room for spontaneous posts about trending topics or real-time events.
  • Posting on every platform every day — solopreneurs cannot sustain this. Focus on 1-2 platforms and post 3-5x/week.
  • Ignoring analytics — review what performed last week before planning the next week. Adjust based on data.

Recovery

  • Missed posting days: Do not try to "catch up" by posting 3 posts in one day. Skip the missed day and resume the schedule.
  • Running out of content ideas: Revisit your content pillars and generate 20 ideas per pillar. That is months of content.
  • Calendar takes too long to create: Simplify to 3 posts/week on one platform. A small consistent calendar beats an ambitious abandoned one.
  • Posts are not performing: Check if the issue is the content, the timing, or the format. Change one variable at a time.
  • Cannot batch-create content: Block 1 hour every Sunday for the week's content. Protect that time like a meeting.

View source on GitHub →

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