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skill Marketing

Service Level Agreement

service-level-agreement

Drafts service level agreements with response times, uptime commitments, penalty and credit structures, and performance metrics.

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When to Use This Skill

Use this skill when you need to:

  • Draft a service level agreement (SLA) for clients or partners
  • Define response times, uptime commitments, and quality standards
  • Create penalty and credit structures for SLA breaches
  • Formalize service expectations into a measurable agreement

DO NOT use this skill for full legal contracts (consult a lawyer), internal OKRs, or project scopes. This is for drafting the SLA portion of a business relationship.


Core Principle

AN SLA SETS THE FLOOR, NOT THE CEILING — IT DEFINES THE MINIMUM ACCEPTABLE SERVICE LEVEL SO BOTH PARTIES KNOW EXACTLY WHAT TO EXPECT AND WHAT HAPPENS WHEN EXPECTATIONS ARE NOT MET.


Phase 1: Define Terms

Establish the scope and context of the SLA.

Required Inputs

Input What to Ask Default
Service description "What service are you providing?" No default
Client type "Who is the client? (enterprise, SMB, consumer)" SMB
Service model "How is the service delivered? (SaaS, retainer, project, support)" Retainer
Current commitments "What are you already promising informally?" No default
Pain points "What service issues have caused friction with clients?" Response time
Measurement tools "How do you track service performance?" Basic (email, project tool)

GATE: Confirm service scope before drafting the SLA.


Phase 2: Draft SLA

Write the service level agreement.

SLA Template

# Service Level Agreement

**Between:** [Your Business Name] ("Provider")
**And:** [Client Name] ("Client")
**Effective date:** [Date]
**Review date:** [Date — typically annual]

---

## 1. Service Description

[2-3 sentences describing the service covered by this SLA]

## 2. Service Availability (if applicable)

| Metric | Commitment |
|--------|-----------|
| Uptime target | [99.5% / 99.9%] monthly |
| Planned maintenance window | [Day/time — with 48-hour advance notice] |
| Excluded downtime | [Scheduled maintenance, force majeure, third-party outages] |

## 3. Response Times

| Priority | Description | Response Time | Resolution Target |
|----------|------------|--------------|-------------------|
| Critical | Service is down / major business impact | [1 hour] | [4 hours] |
| High | Feature impaired / significant impact | [4 hours] | [1 business day] |
| Medium | Minor issue / workaround available | [8 hours] | [3 business days] |
| Low | Question or enhancement request | [1 business day] | [5 business days] |

**Business hours:** [Hours and timezone]
**After-hours support:** [Available / Not available / Emergency only]

## 4. Performance Metrics

| Metric | Target | Measurement Method | Reporting Frequency |
|--------|--------|-------------------|-------------------|
| [Response time compliance] | [95%+] | [Support tool tracking] | [Monthly] |
| [Quality score] | [Target] | [Measurement method] | [Frequency] |
| [Deliverable timeliness] | [95%+] | [Project tool tracking] | [Monthly] |

## 5. Remedies and Credits

| SLA Breach | Credit / Remedy |
|-----------|----------------|
| Uptime below [X]% in a month | [X]% credit on monthly fee |
| Response time missed 3+ times in a month | [X]% credit or free service extension |
| Critical issue unresolved beyond [X] hours | [Escalation to senior team + credit] |

**Credit cap:** Total credits shall not exceed [X]% of monthly service fees.
**Credit process:** Client must request credit within [30] days of the breach.

## 6. Exclusions

This SLA does not apply to:
- Issues caused by client actions or third-party systems
- Force majeure events
- Scheduled maintenance (with advance notice)
- Features or services not covered by the agreement

## 7. Reporting

Provider will deliver a monthly service report including:
- Uptime percentage
- Response time compliance
- Open and resolved issues
- Any SLA breaches and remedies applied

## 8. Review and Amendment

This SLA will be reviewed [annually / at contract renewal]. Changes require written agreement from both parties.

---

**Provider signature:** _______________  Date: ___
**Client signature:** _______________  Date: ___

GATE: Present the SLA draft for review and negotiation.


Phase 3: Customize

Tailor the SLA to the specific service and relationship.

Service-Specific Additions

For SaaS / Digital Products:

  • Data backup frequency and recovery time
  • Security incident notification timeline
  • API uptime and rate limits

For Retainer / Agency Services:

  • Deliverable revision limits
  • Communication response expectations
  • Scope change process

For Managed Services:

  • Proactive monitoring commitments
  • Regular reporting cadence
  • Escalation procedures with named contacts

Credit Structure Guidelines

  • Credits should be meaningful enough to incentivize performance but not bankrupt the provider
  • Typical range: 5-25% of monthly fee per breach type
  • Cap total credits at 50-100% of one month's fees
  • Always require the client to request credits (do not auto-apply)

Phase 4: Operationalize

Set up tracking and reporting to meet SLA commitments.

SLA Tracking Dashboard

## Monthly SLA Report — [Month]

| Metric | Target | Actual | Status |
|--------|--------|--------|--------|
| Uptime | [X]% | [X]% | Met / Missed |
| Avg response time (Critical) | [X hours] | [X hours] | Met / Missed |
| Deliverable timeliness | [X]% | [X]% | Met / Missed |

**Breaches this month:** [#]
**Credits owed:** $[X]
**Notes:** [Context for any misses]

Internal Alerts

Set up notifications before SLA breaches:

  • Alert at 50% of response time window ("You have 2 hours left on this critical ticket")
  • Alert when uptime approaches threshold
  • Weekly review of SLA compliance

Anti-Patterns

  • Promising what you cannot deliver — set targets you can consistently meet, then exceed them. Under-promise, over-deliver.
  • No measurement system — an SLA without tracking is just words. You need data.
  • Overly complex SLAs — a 10-page SLA for a $500/month retainer is overkill. Match complexity to the relationship.
  • No exclusions — without clear exclusions, you are liable for third-party failures and acts of nature.
  • Credits without caps — uncapped credits can bankrupt your business in a bad month. Always cap.

Recovery

  • Client demands unrealistic SLA terms: Counter with data on industry standards. Offer a premium tier with tighter SLAs at a higher price.
  • SLA was breached: Acknowledge it proactively, apply the credit before being asked, and explain what you are doing to prevent recurrence.
  • User has no tracking tools: Start with a simple spreadsheet. Track response times manually until volume justifies a tool investment.
  • Client never reads the SLA: Walk through the key commitments in a meeting. Highlight what they can expect and how to report issues.
  • SLA is too expensive to fulfill: The SLA targets may be too aggressive, or the pricing does not account for the required service level. Adjust one or both.

View source on GitHub →