Order Bump Copy

When to Use This Skill

Use this skill when you need to:

Write compelling order bump copy for a checkout page
Design a complementary add-on offer that increases average order value
Apply pricing psychology to make the bump feel like an obvious yes
Create multiple order bump variations for testing

DO NOT use this skill for upsell pages (shown after purchase), cart pages, or full sales pages. This is for the small add-on offer displayed on the checkout page itself.

Core Principle

AN ORDER BUMP MUST FEEL LIKE ADDING FRIES TO YOUR MEAL — SO OBVIOUSLY COMPLEMENTARY AND SO REASONABLY PRICED THAT SAYING NO FEELS LIKE LEAVING VALUE ON THE TABLE.

Phase 1: Brief

Required Inputs

Input	What to Ask	Default
Main product	"What is the customer buying at checkout?"	No default — must be provided
Main product price	"What does the main product cost?"	No default — must be provided
Bump product idea	"Do you have an add-on product in mind?"	Will recommend one
Checkout platform	"What checkout tool are you using?"	Platform-agnostic
Current bump rate	"Do you have an existing bump? What's the take rate?"	No existing bump

GATE: Confirm inputs before designing the bump offer.

Phase 2: Bump Design

Order Bump Criteria

The bump product must meet ALL of these:

Complementary — directly enhances the main product experience
Low friction — no additional decisions required (size, color, options)
Priced at 20-40% of the main product — feels small relative to what they're already spending
Instantly deliverable — digital products work best; physical products must ship with the main order
Easy to explain in 2-3 sentences — if it needs a sales page, it's an upsell, not a bump

Bump Product Ideas by Business Type

**Course/Program → Bump options:**
- Workbook/template pack
- Cheat sheet bundle
- Private community access (1 month)
- Done-for-you templates

**Service → Bump options:**
- Priority processing/delivery
- Additional revision round
- Extended support period
- Complementary mini-service

**Digital Product → Bump options:**
- Video tutorials for the product
- Advanced version/pro templates
- Commercial license upgrade
- Bonus resource pack

GATE: Approve the bump product concept before writing copy.

Phase 3: Write Bump Copy

Copy Structure (Fits in a Checkbox Area)

The entire bump copy must fit in a small checkout box — typically 50-80 words.

## Order Bump Copy Template

☐ YES! Add [Bump Product Name] for just $[price]

[One sentence: what it is]
[One sentence: the key benefit / time saved / result]
[One sentence: why it's a steal at this price]

(Value: $[anchor price] — yours today for $[bump price])

Example Bumps

Example 1: Course + Template Pack

☐ YES! Add the Complete Template Pack for just $27

Get 15 ready-to-use templates that match every module in the course.
Skip the blank-page paralysis and implement each lesson in half the time.
These templates sell separately for $67 — grab them now for $27.

Example 2: Service + Rush Delivery

☐ YES! Add Priority Delivery for just $49

Jump to the front of the queue and get your project delivered in 48 hours
instead of the standard 7-day turnaround. Perfect when you need it fast.

Example 3: Digital Product + Video Walkthrough

☐ YES! Add the Video Walkthrough Series for just $17

Watch over-the-shoulder as I customize every template step-by-step.
12 short videos (under 5 min each) so you never get stuck.
Normally $47 — yours for just $17 when you add it now.

Copy Rules

Always start with "YES!" — pre-frames the action as positive
Use a checkbox format — the customer checks a box, not a separate purchase flow
Include the price in the headline — no surprises
Anchor to a higher value — show what it's "worth" vs. today's price
Keep it to 3 sentences max in the body — this is micro-copy, not a sales page

Phase 4: Polish

1. Pricing Psychology Notes

Bump should be 20-40% of the main product price
Use .00 pricing for bumps under $20, use $X7 pricing for bumps $20+
Never price a bump higher than 50% of the main product — it creates purchase hesitation on the entire order

2. Placement Recommendations

Place the bump above the payment button (before they click "Buy")
Use a visually distinct box with a light background color
Checkbox must be unchecked by default (pre-checked bumps damage trust)

3. Benchmarks

Good bump take rate: 20-35%
Excellent bump take rate: 35-50%
Below 15%: reconsider the offer, price, or copy

Anti-Patterns

Pre-checked checkbox — this is deceptive, may violate consumer protection laws, and generates refund requests.
Bump price too close to main offer — a $197 bump on a $297 product creates friction on the entire purchase.
Requiring decisions — "Choose your template color" on a bump kills conversion. No options, no choices. One click.
Unrelated bump — adding a cookbook to a marketing course makes no sense. It must enhance what they're already buying.
Too much copy — if the bump description is longer than 3 sentences, it belongs on a separate upsell page.

Recovery

No bump product exists: Recommend extracting a component from the main offer (bonus module, template set) as a standalone bump, or suggest a complementary digital resource.
Bump take rate under 10%: Test a lower price point, different product, and stronger benefit copy. Often the product is wrong, not just the copy.
Physical product business: Recommend complementary accessories, warranty extensions, or gift wrapping as bumps. They must ship with the main order.
User wants multiple bumps: Maximum of two bumps on one checkout page. More than that creates decision fatigue and lowers conversion on everything.