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skill Marketing

Icon Set Brief

icon-set-brief

Briefs icon set design with style direction, size requirements, use cases, consistency guidelines, and delivery specifications. Use when commissioning custom icons for your brand.

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  1. This skill, packaged and ready to upload. icon-set-brief.zip
  2. In claude.ai or Claude desktop: Customize → Skills (+) → Create skill → Upload a skill, select the zip and toggle it on. Greyed out? Enable code execution under Settings → Capabilities.
  3. It’s live in your chats — no code, no setup. Want every Marketing skill at once? Add the whole plugin from the Marketing page (Customize → Personal plugins → Create plugin → Upload plugin).

When to Use This Skill

Use this skill when you need to:

  • Commission a custom icon set for your website, app, or marketing
  • Brief a designer on icon style, sizes, and usage requirements
  • Define consistency rules for icons across your brand
  • Create specifications for icon delivery and implementation

DO NOT use this skill for selecting stock icon libraries, designing icons yourself, or creating illustration briefs. This is for briefing custom icon set design.


Core Principle

ICONS MUST BE INSTANTLY RECOGNIZABLE AT THEIR SMALLEST SIZE — IF THE ICON NEEDS A LABEL TO BE UNDERSTOOD, THE ICON HAS FAILED.


Phase 1: Brief

Required Inputs

Input What to Ask Default
Icon count "How many icons do you need?" 15-25
Use cases "Where will icons be used? (website, app, presentations, print)" Website
Icon list "List each icon needed with its concept (e.g., settings gear, user profile, shopping cart)." Must be provided
Style preference "Line, filled, duotone, or 3D? Share 2-3 icon sets you admire." Line style
Brand guidelines "Brand colors, visual style, personality." Must be provided
Sizes needed "What sizes? (16px, 24px, 32px, 48px)" 24px primary, 16px and 32px variants

GATE: Confirm brief before proceeding.


Phase 2: Design

Style Specification

Define the visual rules for the entire set:

  • Style: Line, filled, duotone, or combination
  • Stroke weight: Consistent across all icons (e.g., 1.5px at 24px size)
  • Corner radius: Sharp, rounded, or mixed with specific radius
  • Grid: Base grid size (24x24 with 2px padding = 20x20 safe area)
  • Color: Monochrome, two-color, or full brand palette
  • Perspective: Flat or isometric

Consistency Rules

  • All icons must share the same stroke weight, corner radius, and visual density
  • Key lines (horizontal, vertical, circular) should align across the set
  • Optical sizing: simpler icons may need slightly larger visual weight to feel balanced

GATE: Present the style specification with example references before the icon list.


Phase 3: Build

Deliverables

1. Complete Icon Brief Document

  • Style specification with all visual rules
  • Full icon list with concept description per icon
  • Size and format requirements
  • Usage context for each icon

2. Technical Specification Sheet

Spec Value
Grid size 24x24px
Safe area 20x20px (2px padding)
Stroke weight 1.5px
Corner radius 2px
Export sizes 16, 24, 32, 48px
File formats SVG (primary), PNG (fallback)
Color modes Single color (inherits CSS color)

3. Naming Convention

  • File naming format: icon-[concept]-[size].[format]
  • Example: icon-settings-24.svg, icon-user-16.png
  • Organized in folders by size or by concept

4. Quality Checklist

  • All icons visually consistent in weight and style
  • Readable at smallest size (16px)
  • SVGs are clean (no unnecessary groups, proper viewBox)
  • Pixel-aligned at primary size
  • Accessible: sufficient contrast, not sole indicator of meaning

Phase 4: Polish

Implementation Guide

  • How to integrate SVGs into the website or app
  • CSS color inheritance setup for monochrome icons
  • Accessibility notes: pair icons with labels for screen readers

Future Expansion

  • How to request additional icons while maintaining consistency
  • Designer handoff notes for the icon grid and style rules
  • Template file for designing new icons in the established style

Example 1: SaaS Dashboard Icons (20 icons)

Style: 1.5px line, rounded corners, monochrome. Icons for: dashboard, analytics, settings, users, billing, notifications, search, filters, export, help, plus 10 feature-specific icons.

Example 2: E-commerce Website Icons (15 icons)

Style: 2px line with filled accents, brand color duo. Icons for: cart, wishlist, search, menu, account, shipping, returns, payment, star rating, filter, sort, compare, gift, support, location.


Anti-Patterns

  • Inconsistent stroke weight — one icon with 1px strokes next to one with 3px strokes looks like two different icon sets.
  • Too detailed at small sizes — intricate icons that look great at 48px become blobs at 16px. Design for the smallest size first.
  • No grid system — icons designed freehand without a grid will never align consistently.
  • Mixing styles — line icons and filled icons in the same set create visual discord unless intentionally designed as a system.
  • Raster-only delivery — PNGs cannot scale. Always require SVG as the primary format.

Recovery

  • Designer delivers inconsistent icons: Provide the style spec and ask for a revision pass focused on stroke weight and visual density alignment.
  • Icons not clear at small size: Request simplified versions for 16px use. Many icon sets have detailed and compact variants.
  • Budget too low for custom icons: Recommend a quality open-source icon library (Lucide, Phosphor, Tabler) and customize colors to match the brand.
  • Icon list keeps growing: Set a V1 scope and commit to it. Additional icons come in a V2 batch after V1 is approved and implemented.

View source on GitHub →