Podcast One-Sheet

When to Use This Skill

Use this skill when you need to:

• Create a one-page pitch document for recruiting podcast guests
• Build a sponsor-facing sheet with audience demographics and ad rates
• Design a media kit summary for podcast cross-promotion opportunities
• Produce a professional overview of your show for PR agencies and booking managers

DO NOT use this skill for full podcast media kits (use press-kit), episode show notes, or podcast launch plans. This is for single-page pitch documents only.

Core Principle

A PODCAST ONE-SHEET MUST COMMUNICATE YOUR SHOW'S VALUE IN 60 SECONDS OR LESS — EVERY ELEMENT EARNS ITS SPACE OR GETS CUT.

Phase 1: Brief

Gather the inputs that shape the one-sheet. No brief, no draft.

Required Inputs

Ask the user for each of these. If they do not provide one, use the default.

GATE: Confirm the brief with the user before proceeding.

Phase 2: Structure

Plan the one-sheet layout. Every one-sheet follows this exact block order:

1. Header — Show name, tagline, cover art placeholder, key stat (downloads or episodes)
2. About the Show — 2-3 sentence description of what the podcast covers and why it matters
3. Host Bio — 2-3 sentences on the host's credibility and background
4. Audience Snapshot — Demographics, listener profile, platforms, geographic breakdown
5. Social Proof — Notable guests, reviews count, ratings, media mentions
6. Sponsorship Tiers (if applicable) — Pre-roll, mid-roll, bundle pricing
7. Contact / CTA — Booking link, email, social handles

Present the planned sections to the user and confirm which to include.

GATE: Get approval on which sections to include before writing.

Phase 3: Write

Draft each section following these rules:

• About the Show: Lead with what the listener gets, not what the host talks about. Focus on transformation or value.
• Host Bio: Third person. Lead with strongest credential. Keep to 2-3 sentences max.
• Audience Snapshot: Use bullet points. Include: age range, gender split (if known), top professions, top listening platforms, top 3 geographic markets.
• Social Proof: Use specific numbers. "50+ five-star reviews on Apple Podcasts" beats "highly rated."
• Sponsorship Tiers: Present as a clean table with tier name, placement, duration, and price. Include bundle discount.
• Contact: Single clear CTA — one email, one booking link.

Formatting Rules

• Keep total content to one printed page (approximately 400-500 words max)
• Use headers, bullets, and bold text for scannability
• Write in third person for the show and host descriptions
• Include placeholder notes for cover art and headshot: [INSERT COVER ART] [INSERT HOST HEADSHOT]

Phase 4: Polish

After the draft is written, deliver these finishing elements:

1. Design Notes

Provide layout guidance for a designer or Canva template:

• Recommended dimensions (standard letter or A4)
• Color scheme suggestions based on show branding
• Typography hierarchy (headline, subhead, body)
• White space requirements

2. Customization Guide

Explain how to adapt the one-sheet for different audiences:

• Guest-facing version: emphasize audience size and engagement
• Sponsor-facing version: emphasize demographics and ad performance
• Cross-promotion version: emphasize audience overlap potential

3. Quality Checklist

## One-Sheet Quality Checklist

- [ ] Show name and tagline are prominent at the top
- [ ] About section leads with listener benefit, not host credentials
- [ ] Host bio is 2-3 sentences in third person
- [ ] All stats are current and specific (no vague claims)
- [ ] Sponsorship rates are clearly tiered with deliverables
- [ ] Contact info includes exactly one CTA
- [ ] Total content fits on one page when designed
- [ ] No jargon or insider language — readable by someone unfamiliar with the show

Example

Brief:

• Show: "The Growth Loop" — Tactics for scaling a one-person business
• Purpose: Sponsor-facing
• Downloads: 15,000/month
• Episodes: 120+, weekly
• Notable guests: 3 NYT bestselling authors

About excerpt: "The Growth Loop delivers weekly tactics for solopreneurs scaling past six figures without hiring. Each episode breaks down one growth lever — marketing, systems, pricing, or partnerships — with guests who have done it themselves."

Sponsorship table excerpt:

Anti-Patterns

• Wall of text — one-sheets are skimmed in under a minute. If it reads like a blog post, it fails.
• Vanity metrics without context — "10,000 downloads" means nothing without timeframe. Always specify per-month or per-episode.
• Missing CTA — every one-sheet needs exactly one clear next step.
• Outdated stats — stale numbers destroy credibility. Note the date stats were pulled.
• Generic host bio — "passionate about helping people" says nothing. Lead with specific credentials.

Recovery

• No download stats: Substitute engagement metrics — email list size, social following, average review rating, or listener survey results.
• No notable guests: Highlight topic authority, niche focus, or listener testimonials instead.
• User wants both guest and sponsor versions: Create one base document, then provide a customization guide for swapping sections.
• No branding or cover art: Use placeholder blocks and recommend Canva templates for quick design.