Nutrition Content Plan

When to Use This Skill

Use this skill when you need to:

Plan nutrition-focused content for a blog, social media, or newsletter
Generate topic ideas that educate without making medical claims
Structure recipe content with consistent formatting
Create disclaimer templates that protect your business legally

DO NOT use this skill for creating clinical nutrition plans, medical dietary protocols, or therapeutic meal plans. This is for nutrition-related content marketing with appropriate disclaimers.

Core Principle

NUTRITION CONTENT MUST EDUCATE AND INSPIRE WITHOUT MAKING HEALTH CLAIMS YOU CANNOT BACK UP — ALWAYS INCLUDE DISCLAIMERS AND RECOMMEND PROFESSIONAL GUIDANCE FOR MEDICAL CONDITIONS.

Phase 1: Content Brief

Required Inputs

Input	What to Ask	Default
Niche	"What nutrition angle — general wellness, plant-based, sports nutrition, family meals?"	General wellness
Audience	"Who is your audience — health-conscious adults, athletes, parents, specific dietary needs?"	Health-conscious adults 25-45
Content channels	"Where does this content live — blog, Instagram, YouTube, newsletter?"	Blog and Instagram
Posting frequency	"How often do you publish?"	2-3 posts per week
Credentials	"What are your qualifications — RD, nutritionist, health coach, none?"	No formal credentials — general wellness content

GATE: Confirm niche and credentials before planning content. Credentials determine what claims can be made.

Phase 2: Content Calendar

Monthly Content Mix

## Monthly Content Plan — [Month]

### Week 1
- Blog: [Educational article — nutrition topic]
- Social: [Quick tip graphic + recipe teaser]
- Social: [Myth-busting post or FAQ]

### Week 2
- Blog: [Recipe post with full instructions]
- Social: [Meal prep tip or kitchen hack]
- Social: [Ingredient spotlight]

### Week 3
- Blog: [Educational article — seasonal or trending topic]
- Social: [Client/reader recipe submission or Q&A]
- Social: [Shopping list or pantry staple guide]

### Week 4
- Blog: [Recipe roundup or meal plan overview]
- Social: [Behind-the-scenes or personal story]
- Social: [Resource recommendation or book review]

Topic Categories

Category	Content Type	Example Topics
Education	Blog articles	"Understanding Protein Sources" / "How to Read Nutrition Labels"
Recipes	Blog + social	Smoothie bowls, meal prep guides, snack ideas
Myth-busting	Social posts	"No, [food] is not toxic" / "What science actually says about [topic]"
Seasonal	Blog + social	"Fall Warming Soups" / "Summer Hydration Guide"
Lifestyle	Social	Grocery hauls, meal prep days, kitchen organization
Q&A	Social / newsletter	Reader questions with evidence-based answers

Phase 3: Recipe Content Structure

Recipe Post Template

## [Recipe Name]

**Prep time:** [X] min | **Cook time:** [X] min | **Servings:** [X]

[2-3 sentences introducing the recipe — why you love it, when to make it,
what makes it special. Connect to a lifestyle benefit, not a health claim.]

### Ingredients
- [Ingredient 1] — [amount]
- [Ingredient 2] — [amount]
- [Ingredient 3] — [amount]

### Substitutions
- [Ingredient]: swap for [alternative] if [dietary need/preference]

### Instructions
1. [Step 1 — clear, specific action]
2. [Step 2]
3. [Step 3]

### Nutrition Info (per serving)
Calories: [X] | Protein: [X]g | Carbs: [X]g | Fat: [X]g | Fiber: [X]g

*Nutrition information is estimated and may vary based on ingredients used.*

### Storage & Meal Prep Notes
- [How long it keeps]
- [How to reheat]
- [Freezer-friendly? Yes/No]

### Tags
[dietary tags: gluten-free, dairy-free, vegan, high-protein, etc.]

Recipe Photography Guidelines

Shot	Purpose
Overhead / flat lay	Main hero image — shows the full dish
45-degree angle	Shows depth and texture
Process shots	2-3 key steps to show the cooking process
Ingredient layout	All ingredients arranged before cooking

Phase 4: Disclaimers & Compliance

Standard Disclaimer Template

## Disclaimer

The content on [website/brand name] is for informational and educational
purposes only and is not intended as medical advice, diagnosis, or treatment.

Always consult with a qualified healthcare provider before making changes
to your diet, especially if you have a medical condition, food allergies,
or are taking medication.

[Website/brand name] is not a licensed medical provider, registered
dietitian, or nutritionist [unless you are — adjust accordingly].

Nutrition information provided is estimated and should not be considered
a guarantee.

Content Compliance Rules

If You ARE a Registered Dietitian	If You Are NOT a Registered Dietitian
Can provide general nutrition guidance	Share educational content only
Can discuss therapeutic diets with caveats	Cannot prescribe diets for medical conditions
Use "as an RD, I recommend..."	Use "in general, research suggests..."
Still include disclaimers	Always include disclaimers
Can make evidence-based claims	Avoid definitive health claims

Language to Use vs. Avoid

Use	Avoid
"May support..."	"Cures..."
"Research suggests..."	"Proven to..."
"Can be part of a balanced diet"	"You should eat this every day"
"Consult your healthcare provider"	"This will fix your [condition]"
"Good source of [nutrient]"	"This superfood will transform your health"

Anti-Patterns

Making health claims without evidence — "this smoothie cures inflammation" is legally risky and ethically wrong.
No disclaimers — every piece of nutrition content needs appropriate disclaimers, especially without professional credentials.
Prescribing for medical conditions — unless you are a licensed professional, do not tell people what to eat for specific health issues.
Inconsistent recipe formatting — readers expect the same structure every time. Standardize your template.
Ignoring allergies and substitutions — always note common allergens and provide swap options.

Recovery

No formal credentials: Focus on sharing personal experience, general wellness tips, and evidence-based information with clear disclaimers.
Content feels repetitive: Explore seasonal angles, reader-submitted recipes, expert interviews, and trending nutrition topics.
Low engagement on nutrition posts: Test recipe content (usually higher engagement), use video, and ask questions in captions.
Received pushback on a claim: Retract or clarify immediately. Cite your source or add a disclaimer. Transparency builds trust.
Overwhelmed by content volume: Batch create recipes and photo shoots monthly. Repurpose blog recipes into social posts and newsletter features.