Article Rewriter

When to Use This Skill

Use this skill when you need to:

• Refresh an outdated blog post with current data and improved structure
• Rewrite an article with a new angle for a different audience
• Improve SEO performance of existing content that has lost rankings
• Update a competitor-style article into original, higher-quality content

DO NOT use this skill for spinning or plagiarizing content. This skill produces genuinely rewritten content that adds new value.

Core Principle

A REWRITE MUST MAKE THE CONTENT MEANINGFULLY BETTER — NOT JUST DIFFERENT. IF THE REWRITE ADDS NO NEW VALUE, IT IS A WASTE OF TIME.

Phase 1: Brief

Required Inputs

GATE: Confirm brief and review original article before proceeding.

Phase 2: Audit and Plan

Content Audit

Before rewriting, analyze the original article on these dimensions:

## Content Audit

**Strengths (keep these):**
- [What works well — strong sections, good examples, solid structure]

**Weaknesses (fix these):**
- [Outdated data, weak intro, poor formatting, missing sections]

**SEO Issues:**
- [Keyword placement, meta description, heading structure, density]

**Structural Issues:**
- [Flow problems, missing transitions, wall-of-text sections]

**Missing Elements:**
- [Examples, data, internal links, CTA, visuals]

Rewrite Plan

## Rewrite Plan

**New angle/hook:** [How the rewrite will open differently]
**Sections to keep (with updates):** [List]
**Sections to rewrite completely:** [List]
**Sections to add:** [List]
**Sections to cut:** [List]
**New data or examples to include:** [List]

GATE: Present audit and plan for approval before rewriting.

Phase 3: Write

Rewriting Rules

Rewrite Checklist (per section)

For each section of the rewrite:

• Is this meaningfully different from the original (not just synonym swaps)?
• Does it add new value (examples, data, perspective)?
• Is it better structured and more readable?
• Does it serve the target keyword better?

Deliverables

1. Full rewritten article with proper heading structure
2. Meta description (150-160 characters)
3. Change summary — what was kept, changed, added, and removed

## Change Summary

| Section | Action | Detail |
|---------|--------|--------|
| Intro | Completely rewritten | New hook using [approach] |
| Section 2 | Updated | New data from [source], added example |
| Section 4 | Added | New section on [topic] not in original |
| Section 6 | Removed | Redundant with Section 3 |

Phase 4: Polish

1. Before/After Comparison

Highlight 2-3 key improvements:

## Key Improvements

**1. Intro**
Before: "In today's digital world, content marketing is important..."
After: "We published 47 blog posts last year. Three of them drove 80% of our traffic. Here's what made them different."

**2. [Section name]**
Before: [Brief excerpt]
After: [Brief excerpt]

2. SEO Improvement Checklist

## SEO Checklist

- [ ] Target keyword appears in the H1
- [ ] Keyword in first 100 words
- [ ] Keyword in at least one H2
- [ ] Keyword density between 0.5-1.5%
- [ ] New meta description written (150-160 chars)
- [ ] Heading hierarchy is correct (H1 > H2 > H3)
- [ ] Internal links added or updated
- [ ] Alt text suggestions for any images
- [ ] Word count meets target

3. Readability Assessment

Compare readability metrics before and after: reading level, average sentence length, passive voice percentage.

Example: Rewriting "10 Email Marketing Tips" from 2022

Audit findings:
- Outdated stats (2021 data)
- Generic tips with no examples
- No keyword optimization
- 800 words (too thin for ranking)

Rewrite plan:
- New angle: "10 Email Marketing Tactics That Work in 2025"
- Add specific examples for each tip
- Include 2024-2025 email marketing data
- Expand to 1,800 words with deeper coverage
- Target keyword: "email marketing tactics 2025"

Anti-Patterns

• Synonym swapping — replacing words with synonyms is not rewriting. It is spinning, and readers and search engines can tell.
• Keeping the same intro — the intro is the most important paragraph. If it does not change, the rewrite feels stale.
• No new value added — if the rewrite has the same examples, same data, and same structure, it is not worth publishing.
• Ignoring outdated data — rewriting around old statistics undermines credibility. Update or remove.
• Making it longer without making it better — adding 500 words of fluff to hit a word count hurts quality.

Recovery

• Original is good but outdated: Focus the rewrite on data updates, new examples, and SEO fixes. Preserve the structure.
• Original is poorly written: Rewrite from scratch using the original as a topic brief, not a template.
• No new data available: Substitute with qualitative improvements — better examples, clearer explanations, stronger structure.
• User wants minimal changes: Create a "light refresh" — new intro, updated data, improved meta description, better formatting. Flag that light refreshes have limited SEO impact.
• Rewrite is too similar to original: Compare paragraphs side-by-side. Any paragraph that is more than 50% similar needs another pass.